The Brand Positioning Retainer

Overview

We watch what's changing in culture, your industry and your competitors, filter it through your brand DNA, and turn it into direction you can act on.

What We Do

Monthly Trend Overview

Strategy Calls

Actionable Ideas

Finished Assets

Dedicated Studio Days

Key Meeting Support

Creative Direction

What You Get

Senior Thinking Without a Hire

You get a strategic partner who understands trends and your brand DNA without adding headcount or briefing another agency.

On-demand Strategy Calls

A sounding board for your biggest decisions, where we test ideas and plan your next brand moves together.

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One Partner, Strategy to Campaign.

Creative overseen in one place. No briefing out to multiple agencies or departments. We see it through, so your life gets easier.

A Brand That's Positioned to Lead

We track the shifts in culture and consumer behaviour before we propse our creative, so your brand stays relevant.

Red Bull

Art Direction

We worked with Red Bull to define a seasonal art direction for Red Bull Mobile, developing a graphic toolkit for use across key touchpoints, collaborations and brand activations.

Drawing on cultural awareness and trend insight, we created graphics that resonated with target audiences across key territories while maintaining a consistent brand identity.

Red Bull

Art Direction

We worked with Red Bull to define a seasonal art direction for Red Bull Mobile, developing a graphic toolkit for use across key touchpoints, collaborations and brand activations.

Drawing on cultural awareness and trend insight, we created graphics that resonated with target audiences across key territories while maintaining a consistent brand identity.

Harrods

Brand Positioning

We worked with Harrods to redefine their own-label brand identity, crafting a future-facing vision that connects the heritage of Harrods with a new, inclusive, and aspirational luxury positioning.

Harrods’ own-label fashion collection had lost its edge, becoming too safe and disconnected in a rapidly evolving luxury market. We needed to reposition the brand at its core, ensuring it stayed culturally relevant while staying true to its global prestige.

NBA

Apparel Design

We worked with the NBA to develop a fashion-forward unisex apparel collection for Primark, balancing contemporary design with the familiarity and appeal of an established global sports brand.

Through market research and trend insight, we explored how clean lines, considered graphic placement and modern styling could elevate the collection beyond conventional sports merchandise. The challenge was to push the product forward without alienating existing consumers, creating a balance between innovation and commercial relevance.

Each month we pick a shift that matters to your business, show you what’s changing, and turn it into moves you can make.

Trend Analysis

We identified run clubs as the cultural shift to carry Mercedes Shoes’ relaunch as a contemporary brand.

Run Clubs, but Luxury

We filtered the trend through Mercedes’ DNA to create a theme that’s unmistakably theirs.

Brand Assets

We turned the idea into a ready-to-use branding pack the team could act on straight away.

Strategy to Campaign

We took one idea all the way to a campaign concept, showing exactly how it would come to life in the world.

Positioned to Lead

A 2027 collection that puts Mercedes Shoes ahead of the trend, not behind it.

Case Study

Mercedes Shoes : Run Club

Retainer Tiers

We turn that insight into ideas you can act on.

On top of the monthly overview and strategy call, you get actionable ideas built around your business, delivered as finished, presentation-ready assets.